Channel Identity & Branding
FuelTV
The First Action Sports Channel. Launched by Fox Sports Network in 2003 as the world’s first 24/7/365 action sports channel, FuelTV needed an identity that spoke to a teenage male audience. We happily obliged.
B&B delivered a powerful, energetic FuelTV identity that started with inspiration from leading action sports lifestyle brands and dialed up the adrenaline. We continued the successful brand build by creating a robust set of standards and usage guidelines, which enabled FuelTV to have global broadcast consistency across the Fox Sports worldwide network of partners and affiliates.
Start building now.
At B&B we understand that you’ve been dreaming about this moment for a long time and are now just jumping in with both feet. We are excited to take the plunge with you.